To The Woman Who Struggles with Stress & Emotional Eating:

Learn How To Sleep Better, Feel Calmer and In Control, and Lose Weight

without dieting, tracking points or giving up comfort food.

Start feeling the difference in as little as 14 days.


Let me remind you... YOU are ALREADY Amazing!

But takes a good night's sleep, a little caffeine, a shift in perspective and a LOT of laughter for you to feel that way!

Women are always performing amazing balancing acts between work, family, and trying to have some semblance of a social life.

Rarely do we make the time to put ourselves first.

PLUS with the added stress caused by the Covid-19 pandemic, it's no wonder we're turning to comfort food and that extra glass of wine or two... and of course, a lot of baking!!! 😆

This is exactly why I created Moxie Club. 

Moxie Club is dedicated to helping you feel empowered, create habits by design, and be happier and healthier so you can live the life you want!

Inside Moxie Club, you'll find our signature online course for building self-care habits, a wonderful community of like-minded women to support you, and daily inspiration to help you feel fabulous, look amazing and have the confidence to rock that little black dress... or any outfit in your closet. 😉

Best of all, with the benefit of our coaching, you’ll be using the right strategy and getting the personalized information you need at the right time, so your weight loss success is faster, easier and inevitable.

Seriously, do you want to lose 25 lbs or more?

Has the pandemic made things worse?  Maybe even your "fat" pants are too tight now?

And with your family history, are you also worried about high blood pressure, heart disease or getting type 2 diabetes?

BUT while getting fit and healthier was one of your top three New Year's resolutions, your new habits didn't stick.

And, well, this is not the first time you've tried.

Soooo discouraging and frustrating to be stuck on the weight loss roller coaster - right?

So what is keeping you stuck?  In other words, what's your biggest challenge?

Do you eat when you're stressed or bored?  Struggle with cravings and feel hungry all the time?

Do you find it hard to stay motivated and on track?

Tired of saving points or counting calories?

Tired of the feelings of deprivation every time you think portion control or foods you're not supposed to eat?  And then the pangs of guilt after you give in and eat them anyway.

I get it.  You're so not alone! 🤗

Want me to show you how to get unstuck?  Then keep reading because...

What I’m about to share with you is The ONE Thing that all of us who have created a happy and healthy lifestyle have in common...

...and it isn't a magic pill or some genetic advantage we were born with!!!

It's something I WISH someone would have shared with me when I started my weight loss and wellness journey... 


Because no one told me this, I struggled for so many years of life fooling myself into thinking I was making progress...  

AND Nothing could have been further from the truth!

So, if what I’m about to tell you is something you’re hearing for the first time, I can only imagine how much time and energy you’ve already wasted!

BUT If you're not ready to

Let Go Of Diets or The Diet Mentality

Do NOT Even Bother to Read On.


The evidence is clear. Dieting simply doesn't work.

In the U.S., over 80% of people who lose weight will regain the weight within five years.

What's worse, 95% of the people who go on diets aren't able to stay on the them and keep the weight off. 

So here’s the $64,000 question…

If these programs work only 5% of the time, why do so many people keep trying?

Because seeing is believing.

So many people keep trying because we see the hand-picked and celebrity "proof" that these programs work. They want us to believe if we just followed their programs correctly, they would work.

And we want to believe it too.

But could you imagine an airline claiming it was safe to fly if their failure rate was 95%?!?!

Look...  The real reason why diets and so many weight loss programs don't work is because they aren't working with your brain.  They're working against it.

These programs trigger states of scarcity and deprivation.

And because of this INHERENT FLAW in their strategy, what is required to succeed is unsustainable.

Seriously, who wants to track the point values of the foods they eat for the REST OF THEIR LIFE?  Of course weight loss is hard if this is the strategy!


The Scarcity Mindset

Have you noticed what happens when you tell a teenager they can't do something or have something?

They just want it more, right?

Well, what do avoiding carbs, saving points, counting calories, and portion control have in common?


And what happens when you focus on restriction? 

You will trigger a state of scarcity and everything in the "restricted zone" is a temptation.

Under these conditions, when food is plentiful, you will eventually run out of willpower.

And when you eventually give into temptation, how do feel afterwards?  Guilty, right?  Like you've done something wrong.

So... if your original intent was to lose weight so you can feel better and be healthier...

Are your actions and feelings aligned with your original intent?

Here's The Game Changer

WHAT IF you could ditch all the diet rules, confidently create self-care habits for a healthy lifestyle, and make lasting weight loss easy and inevitable?

As a matter of fact, you probably already know some of the self-care habits that are good for you – which would really make a difference in your life.

You just don't know how to make them stick...YET.

WHAT IF I taught you how to shift from a state of scarcity (diet mentality) to abundance (healthy lifestyle mentality) – so you could experience the feeling of empowerment that gives you the energy and confidence to take action consistently?

Then the "making them stick" part of creating habits would be a no brainer, right? 

Well, what I'm describing is what I call the Abundance Principle.  It's my mantra and it goes like this.

Making your choices when you are in a state of abundance is where the magic happens.

This is The ONE Thing.

Not sure what I mean?

Think about the best manager or teacher or coach you've ever had.  How did you feel when you were around this person?  And what were you able to accomplish as a result?

Do you get it now?

THIS. THIS is how we create consistency and sustainability.

When I figured out how to do this, it was a true game changer because it is so simple yet profound.

And now I want to share this "secret formula" with YOU.


This isn’t a “weight loss program” like all the others you may have tried.

It's a coaching and training program where you'll experience a COMPLETE TRANSFORMATIONAL PROCESS that will change you...
From a frustrated emotional eater, struggling with cravings and lack of sleep, to the empowered woman with a healthy lifestyle who celebrates being strong, fit, calm and confident.


In order for you to experience the lasting weight loss you desire, these 3 things must be in place:

You must have the RIGHT STRATEGY when creating your plan, so you have the clarity and confidence to get you where you want to go.  With the wrong strategy, it doesn't matter how well you execute and implement your plan - and again, dieting is a flawed strategy.

You must have a SYSTEM in place so you can make steady progress in the right direction.  This is all about having the structures, processes and tools that make taking action as easy as possible.

You must have SUPPORT to remind you that you are not alone, to help you troubleshoot when plan A doesn't work, to cheer you on when plan B does.

STRATEGY:  The 3 Areas We Focus On To Make Weight Loss Inevitable

In order to help you lower your stress and overcome emotional eating, we’ll be effectively working on three areas:

SYSTEM: The 7-Step Framework For Taking Daily Action

In our signature online course "Worth The Wait" we'll show you how to apply each of these concepts so you learn how 1) master your mind, 2) listen to your body and 3) create the 5 key self-care habits that make your success inevitable.

SUPPORT:  Our Private Community Of Moxie Women

A wonderful place for networking, support, and education.

Inside our exclusive members-only online group, Amy hosts live masterclasses, monthly check-ins, and planner reviews to hold you accountable on your journey to achieving your health and wellness goals.

And the "Secret Sauce" to get you there faster is


With 1:1 coaching, we'll be there to help you create a personalized action plan, uncover what's been holding you back, hold you accountable, and nudge you when needed.

I feel empowered. 

I've struggled with cravings a lot. Yesterday, someone brought in chocolate cookies, which are my favorite. And I ate half a cookie and threw the other half away. Not because it didn't taste good but I'd had enough. That's never happened before.

  - Kayla Gaffo, 42, ER Nurse

Hi, I'm Amy Lang, founder and chief motivating officer of Moxie Club.

Over the past 16 years, my team and I have worked with thousands of clients to achieve their weight loss and fitness goals.

As a Certified Personal Trainer and Precision Nutrition Coach, I've had the honor and privilege of working with hundreds of clients.  And I know what works and what doesn’t work when it comes to motivation and creating healthy habits.

I'd love to help you finally achieve those results you've always wanted.



During this program, we will:

  • Practice the 5 key self-care habits to move you towards your long-term goals

  • Uncover the thoughts and beliefs that undermine most of your efforts

  • Develop strategies and a doable plan to overcome the usual resistance to change

By the end of this program, you will:

  • Make significant progress on your weight loss goals
  • Leave the stress of unsustainable dieting rules behind you
  • Have fun on the weekends without feeling guilty about cheating
  • Not worry about cravings derailing your efforts
  • Know how to overcome plateaus
  • Have a pile of the clothes to donate because they are too big and no longer fit properly
  • Feel confident that you have the know-how to keep moving forward as life happens and unfolds before us




  • Initial 90-min Consultation with Amy
  • 12 Weekly 1:1 Follow-Up Coaching Sessions (60 min each)

Our Signature WORTH THE WAIT Online Course

  • Access to the WTW training modules
  • Downloadable WTW Workbook
  • Downloadable WTW ODAAT Planner


  • Moxie Club 6-Month Membership in our private online community
  • Live Monthly Group Coaching Sessions
  • Members-only Discounts
  • Daily Morning Boost Emails

How Much Is The Investment?


Before I review your options, let's reflect on your life's journey so far.

Think about all the time, money and energy you've already spent on diets and weight loss programs that made you think you were making progress, but kept you on the weight loss struggle bus.

And think about the thousands of dollars you've probably spent on gym memberships you didn't use and home exercise equipment that you're using as a clothes hanger.

The Bad News.  Unfortunately, you can't get that time or money back but...

The Good News.  With Moxie Club, that's not ever going to happen again.

Currently, an in-person two-day intensive with me and my team here in the San Francisco Bay Area is $18,000.

But with the benefit of technology, we've now created a six-month coaching experience that you can access from the privacy of your own home for a fraction of that amount.

In case you're still not sure about hiring a coach, think about all the professional athletes and performers who inspire us with their ability to keep getting better and better.

Guess what?  They ALL have coaches too!

With 1:1 coaching, you'll save so much time by avoiding a lot of dead ends and detours.

And gain so much confidence in your ability to achieve the results you want while falling in love with the process.

That’s The Opportunity in Front of You RIGHT NOW!

Are You Ready?

We are currently accepting applications into my Exclusive 6-Month Coaching Experience for Women who want to feel empowered, create a healthy lifestyle and celebrate being strong, fit, calm and confident.

And, since I want to help as many people as I can plan for re-entry with confidence and clarity of purpose...

From now through May 31, 2021, your one-time payment is only $2,995.

Start transforming your life today in three easy steps!

Step 1: Submit Your Application Today!

  • $500 refundable deposit required
  • If accepted, this $500 will be your first installment.
  • If not accepted, your deposit will be immediately refunded.

Step 2: Select Your Investment Option!

  • Your $500 deposit is all that's required for your first month.
  • Pay-In-Full option of $2,995 or
  • Payment Plan option of just 5 add'l monthly installments of $595

Step 3: Get Ready to Transform Your Life!

  • Once your application and deposit are received, please allow 5-7 business days for application review.
  • Accepted or not, we will reach out to you via email with the next steps!

30-Day Risk Free Guarantee

As you now know, Moxie Club is not a quick fix or weight loss program. It is a comprehensive step-by-step transformation program for people who are ready and committed to creating healthy lifestyle habits that are sustainable.

So that you'll never have to diet again.

Our community is highly educated and filled with helpful, motivated, and amazingly supportive members who are committed to their health and wellness and helping others do the same.

When you join you will be part of this special group.

Now here’s the kicker.

Within 30 days of the official start, if you've attended at least 3 of your coaching sessions, if you've watched the videos and completed the exercises and show me your filled out planner pages, and you’re still not satisfied, I’ll gladly give you a full refund.

Seriously, if you don’t feel more empowered and have more insight into what you can do to lose weight and get fit, simply reach out to me directly, show me you’ve put in the work, and I’ll refund your investment.



STEP 1:  We Start With The End In Mind.

We figure out your WHY. This is about creating "unbreakable" motivation. We'll work with you to figure out your reasons "why" - the stronger the reasons, the greater and more "unbreakable" the motivation.

Then we establish specific, relevant and attainable goals with a deadline, which will give you laser-like focus to reach your goals and keep you motivated by the remarkable progress you make.

STEP 2:  We Develop A Personalized Step-By-Step Plan

We figure out what the triggers are for your existing habits and create "new and improved" routines based on the Five Key Habits:

  • Water, 1/2 You Body Weight In Ounces
  • 5 Servings of Fruits and Vegetables per day
  • 30 Minutes of Mindful Movement every day
  • 7-9 Hours of Sleep per night
  • 10-20 Minutes of Meditation

STEP 3:  We Create New Empowering Meanings To Keep You Motivated.

Using The Learning Cycle, we'll show you how to reframe your interpretations to keep you feeling positive and empowered.

My experience has been extraordinary. 

Over the past 4 months, I have lost close to 28 pounds. I'm still 10 pounds heavier than before I had the twins, but I feel stronger and healthier, and I feel better.

I feel empowered. And I got my body back.

 – Audrey Wyman, Client Services Director


1:1 Coaching - WTW Course - Private Community

100% Satisfaction Guaranteed or Your Money Back

So you may be wondering... 

Why 6 Months of Coaching?

Well, from your own personal experience, you probably recognize these 3 Stages of Habit Forming.

Stage 1 – Excited 

Stage 2 – Intentional 

Stage 3 – Automatic 

Numerous studies have shown that new habits take - not 21 days but - somewhere between 60 and 365 days to reach Stage 3 and become automatic.

Moxie Club, and specifically our course and coaching, takes this into account.  It addresses what can happen during each of the three stages of habit forming and then provides the strategies and tools you'll need to successfully navigate each of the three stages.

The goal is for you to be well on your way with each of the 5 Key Habits by the end of the 12 weeks.

When You Apply Today
(and are accepted)
You’ll Also Get These 2 Bonuses


BONUS #1 - All The Workshops and Masterclasses


After you finish the Worth The Wait Course, you can choose one of our self-study courses to further your understanding and practice of the principles for lasting weight loss.

Bonus courses such as the Stopping Self-Sabotage Masterclass and our popular Self-Love Workshop contain videos, workbooks, recorded coaching and Q and A's to help you do more than just "lose weight."

These courses are designed to help you lose your MENTAL weight as the physical weight melts off.

BONUS #2 - Printed and Bound Planner



This planner is the complete companion to Moxie Club's Worth The Wait online course.

What you'll get:

  • All the exercises and worksheets for Worth The Wait
  • 90-day journal for tracking your new self-care habits
  • AHA moments pages

Frequently Asked Questions

What our most successful clients asked before joining.

Moxie Club is a membership and training program that provides you with nutrition and workout tips so you can keep making progress... and live the life you want!

Often referred to as the best part of the program, your final step is to join the Moxie Club community: an exclusive, members-only Facebook group for networking, support, and education.

Here, Amy hosts live masterclasses, monthly check-ins, and planner reviews to hold you accountable on your journey to achieving your health and wellness goals.

Your first month of membership is included in your initial payment.  Afterwards, your monthly subscription of $49 is billed on the 1st of every month.

During your initial consultation, you'll meet with Amy via Zoom to:

  • Review your health and wellness goals
  • Discuss your past experience with weight loss and fitness programs
  • Develop a personalized plan for the first 90 days

Your Initial Consultation with Amy is 90 minutes and the 11 follow-up weekly 1:1 coaching sessions are 60 minutes.

The entire online training program, "Worth The Wait" is self-paced.  The group coaching calls (every week)  usually run about 90 minutes.

The most important thing you need is...YOU.

You need to show up.  Be open.  And be coachable.

During Phase 1 of the program - Planning and Preparation, we'll strategically lay out your action plan, identify your why and create the abundance mindset that's been missing.

Our Joyful Eating approach gives you a simplified approach to eating nutritious meals that fit your lifestyle.

Remember, YOU are ALREADY Awesome. It's true - even if you don't feel that way right now. Sometimes it just takes a little sweat, support, and a LOT of fun to make you FEEL that way!

Here are some of the healthy habits we'll be exploring – It's completely up to you as to which ones you want to incorporate into your life.

  • NUTRITION Eat nutritious, healthy foods. 
    • Five servings of fruits and vegetables 
    • Two servings of lean protein 
    • Mindful eating like chewing 30 times, putting your eating utensil down and eating at a table, not at your desk
  • MOVEMENT Be active 30 minutes a day.  We recommend the following:
    • Cardio 20-30 minutes, 3 times a week
    • Strength training 20-30 minutes, 3 times a week
    • Stretching 10-15 minutes, daily
  • SLEEP Sleep for a duration you select, one that leaves you feeling rested
  • HYDRATE Drink ounces of water equal to your 1/2 you body weight (in pounds)
  • WELL-BEING Use daily practices to help you feel happier and more connected
    • Meditation
    • Journaling
    • Practicing gratitude
    • Exercising outdoors
    • Socializing with friends

Generally speaking, Amy is available on Tuesday, Wednesday, Thursday and some Saturdays.

Once we receive your application, you will be provided with a link to Amy's calendar.

The live sessions with Amy inside Moxie Club, our private group, are held on the first Thursday of every month at 4:00pm Pacific/7:00pm Eastern.

All of the live Q&A and group coaching session are recorded and available in our private online community - aka Moxie Club.

I know you’re excited to join Moxie Club. Even if you’ve been sidetracked and let down before, you’re currently feeling a wave of renewed optimism knowing that by this time next week you could be plugging yourself into an easy-to-follow, super-effective methodology for shifting your mindset and adding up small wins every single day. You feel confident grabbing your access details knowing you have 30 days to put it to the test.

Within 30 days of the official start, if you've attended at least 3 of your coaching sessions, if you've watched the videos and completed the exercises and show me your filled out planner pages, and you’re still not satisfied, I’ll gladly give you a full refund.

Seriously, if you don’t feel more empowered and have more insight into what you can do to lose weight and get fit, simply reach out to me directly, show me you’ve put in the work, and I’ll refund your investment.


Here Is What's Included 



  • Initial 90-min Consultation with Amy
  • 12 Weekly 1:1 Follow-Up Coaching Sessions (60 min each)

Our Signature WORTH THE WAIT Online Course

  • Access to the WTW training modules
  • Downloadable WTW Workbook
  • Downloadable WTW ODAAT Planner


  • Moxie Club 6-Month Membership in our private online community
  • Live Monthly Group Coaching Sessions
  • Members-only Discounts
  • Daily Morning Boost Emails




BONUS #1 - All Workshops and Masterclasses

Choose from our growing collection of self-study courses like our Stopping Self-Sabotage Masterclass and Self-Love Workshop to further your understanding and practice of the principles for lasting weight loss.


BONUS #2 - Printed and Bound 90-Day Planner

This planner is the complete companion to Moxie Club's Worth The Wait online course.

So Now It’s Time for You to Make A Choice... 


Stay The Course

If you want to change the way you think so your actions align with the results you want, you now know that the key is to discover those beliefs that are hiding in your blind spots, keeping you stuck. The problem is... you can't see them! 

So if you keep doing the same things that got you here, a year from now nothing will have changed, except the frustration of gaining a few more pounds.


Join Moxie Club

If you want to create the key self-care habits so you can stop emotional eating, sleep better, and love your body and life... and the key to getting unstuck is discovering your blindspots, then your choice is obvious...

Join us inside Moxie Club for 1:1 coaching and start your transformation to become the confident, happy, empowered woman you know you are meant to be.

Simply click the button below and you'll be taken to the application. 


Here's Another One of Our Success Stories


Amy and her team changed my life three years ago!!

For 55 years, I hated exercise.

Then I found Amy, and between the small group training sessions and fitness classes I've been attending for the last 2-1/2 years, I love the feeling of moving my body.

With exercise and eating healthier, I feel stronger and have much more energy. Currently I’m walking about 8 miles everyday while on vacation. I wouldn’t have that kind of energy if I wasn’t fit.

- Rose Vogt


Moxie Club is PERFECT for you if…

  1. You've tried soooo many diets and meal programs and have lost the same 30-40-50 pounds over and over again, and want this to be the last time.
  2. You know that a shift in mindset is going to make all the difference. 
  3. You want to work with a coach who can help you identify and overcome your blindspots.
  4. You know that it's all about consistency and, for you, support and accountability are the keys to success.
  5. You want to invest in yourself and know that the confidence that comes with weight loss will positively affect other aspects of your life - ie., your career, your marriage, etc.
  6. You've been watching your parents age and want to make sure you're able to enjoy your retirement.
  7. You finally are in a place where you know you deserve to feel better so you're doing this for you.
  8. You know you need to prioritize self-care because you have people in your life who need you on your A-game.

If you said “yes” to at least 5 of the above, I can’t wait to meet you inside Moxie Club.


I personally cannot wait to coach you over these next 12 weeks and beyond.

Creating this business and applying what I've learned has literally transformed my own life.

I've experienced first hand what it feels like to struggle with weight loss and feeling like no matter what I did, I couldn't get to where I wanted to be. And then how easily what I wanted came to me after a shift in mindset.

Let's create that healthy habit GROOVE that you've always wanted.

"​Looking back, I was at a point where I was ALMOST going to give up. I had tried so many different things when I finally decided to give this program a try. I'm so glad I did. I've developed a sense of self-care which has impacted ALL parts of my life in amazing ways. My marriage… career… everything."

Kelley Mottola



1:1 Coaching - Course - Community

100% Satisfaction Guaranteed or Your Money Back