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About Amy Lang

Founder

When I was 16 years old, our summer vacation was a trip to Taiwan to visit my mom's family.

On the morning after we arrived, we had just finished eating breakfast and were in my aunt's living room. My mom was sitting on the coffee table, facing her mom and telling her, "I'm your daughter from the United States."

My grandmother looked at my mom, studying her face, and then, after about 30 seconds, she asked, "You're from the United States?"

My mom nodded, "Yes."

And she continued, "I have a daughter who lives in the United States."

It was heartbreaking.

I was told Grandma had Alzheimer's disease.

Fast Forward To Today


Mom has also developed Alzheimer's. She was diagnosed when she was 78 years old. That was in 2016.

It's stunning how much this devastating disease has already destroyed of her brilliant mind.

This is a woman who came to the United States in 1962, on a full ride scholarship to get her master's degree in chemistry from Smith College.

This is a woman who knew organic chemistry inside and out.

As a matter of fact, in 1992, she was the first woman to win the Henry Ford Technology Award.

But now, she can't figure out how to operate the garbage disposal.

During our first visit after the pandemic, I was sitting with her one night as she lay in bed. Mom was (and still is) well aware of her condition. Using her wonderful sense of humor, she told me she had returned all the chemistry she had learned back to the schools. I joked that I had nothing to return.

Then, a tear rolled down her cheek as she reached for my hand, and quietly said, "I hope I didn't give this to you."

THE QUESTION

Up until that moment, while I had hoped the same, I had really avoided looking at the problem.

Why not, right?

If it's not something you can do anything about, hoping seems like a good option.

But in that moment, I understood it was now perhaps her greatest fear, and I desperately wanted to allay her fear. That moment lit a fire in me. 

I wanted to be able to reassure her. "Don't worry, Mom. You didn't give this to me."

It is not the answer that enlightens, but the question.


– Eugene Ionesco

I needed to find out if there was anything I could do to avoid her fate. Which led me to the question...

Are your genes destiny?

MY QUEST

For so long, I believed what we’ve all been told: Alzheimer’s is a disease of old age, and we don't know what causes it so there’s nothing you can do to stop it.

But I started asking a better question: What if there is something I can do?

I dove into research.

I read voraciously.

I learned about the links between sleep, stress, menopause, and Alzheimer’s.

I discovered why women are at higher risk than men and how lifestyle factors play a huge role.

One book led to another, and soon I was devouring YouTube videos, podcasts, and research papers.

I went deep into scientific journals like Nature, Cell, Neurology, JAMA, The Lancet - just to name a few - to understand the latest breakthroughs in Alzheimer’s prevention.

It was, on one hand, frustrating and disheartening, but also eye-opening and life-changing.

What I’ve learned is this...

Optimizing your brain health

is the most effective way to protect it 

from developing Alzheimer’s.

In other words, you have agency. Your brain health isn’t set in stone.

The choices you make today can influence the outcome - whether it's delaying the onset of symptoms or potentially preventing Alzheimer’s from developing.

That’s why I’m here — to share what I’ve learned so you don’t have to spend years piecing it all together like I did.

You can do more than just hope.

By making small, intentional changes now, you can protect your brain and your future.

It’s the greatest gift you can give yourself—and your family.

Hi, I'm Amy


Master certified health coach, author of Thoughts Are Habits Too, certified personal trainer, and host of the "Happy & Healthy with Amy" podcast.

I work with perimenopausal women to optimize their brain health so they can boost their brain power, reduce their risk of developing Alzheimer's, and stay sharp for life.

After graduating from the University of Michigan with a bachelor's in psychology, I moved to San Francisco, where I worked in financial services for five years. Then I moved to New York City to attend Fordham University, where I received my MBA from the Deming Scholars Program.

After a decade in the high-tech industry, working at companies like Netscape, Oracle, and Yahoo, I took a chance on myself and pursued my lifelong passion: real health care.

In 2004, I became the owner of Pacific Heights Health Club in San Francisco, where my team and I helped thousands of clients achieve their fitness and weight loss goals.

I've now been in the health and wellness industry for over 20 years.

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It didn't take long to see that hiring a fitness trainer made a huge difference for people who wanted to get fit, and I became a certified personal trainer.

But we still needed to address the nutrition aspect that got in the way of lasting weight loss. This lead me to get my credentials in nutrition coaching.

Then, in December 2019, I closed the health club to start Moxie Club, so I could focus on online health coaching.

The launch of the Happy & Healthy with Amy podcast followed a few months later in February 2020.

I had no idea the global pandemic hit just a few weeks later, but am so grateful that our timing was just right.

Working with clients during this time led me to seek additional training in coaching as well as sleep, stress and recovery.

Since then, our reach has expanded across the U.S., as well as Canada, Australia, and Western Europe. 

I've had the benefit of working with thousands of clients over the past 20 years.

As a result, I've learned what works and what doesn't work when it comes to making habits stick... so you don't have to spend another frustrating discouraging minute struggling to make it happen.

One of the most important takeaways from my research in Alzheimer's prevention is that what's good for your metabolic health and cardiovascular health is also good for your brain health - it's all connected!!!

So, question time...

Are you ready to get started?

If you’re still reading this far down the page, you're now probably trying to figure out exactly which lifestyle changes to implement in your life, and which one to focus on first.

Let's meet over Zoom so you can get clarity on what the right next step is for you. 😉

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