Today Jay Croft and I are talking about the importance of communication, the power of story to move people into action, the most important ingredient and key characters.
An experienced reporter and editor, Jay is a consultant and free-lancer in marketing communications for household names like with Coke, CNN, WebMD, MasterCard and others.
For those looking to become the local expert on over-50 fitness, you'll want to check out the "content for you" options offered by his company, Prime Fit Content.
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